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Bacardi Headquarters

Bacardi Headquarters/ Bacardi USA Inc./ Bacardi Building
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  • Modern Movement
  • Identity of Building/Site
  • History of Building/Site
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Bacardi Headquarters

Site overview

The Bacardi Headquarters, designed by Enrique Gutierrez and completed in 1963, represents a unique interpretation of American Modernism through a Latin American lens. Miesian in form and Latin in style, the Bacardi Headquarters is an architectural contradiction. The complex consists of three elements: the 1963 tower, the 1974 square annex, and a plaza. Looking outward towards the city, the headquarters are positioned to address Miami through its use of massive blue and white mosaic tile murals, as well as an overt structural expressionism creating the illusion of a large floating tower amidst an elevated plaza. Through the combination of architecture and artwork, Gutierrez presented Bacardi as both a pan-Latin and global corporation that could rise above politics, sending a message that Miami’s Cuban population should do the same.

How to Visit

Private commercial building

Location

2100 Biscayne Blvd.
Miami, FL, 33137

Country

US

Case Study House No. 21

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Designer(s)

Enrique Gutierrez

Ignacio Carrera-Justiz

Other designers

Tower: Enrique Gutierrez of Sacmag International; Annex: Ignacio Carrera-Justiz

Related chapter

Florida

Completion

1963

Commission / Completion details