Site overview
The Bacardi Headquarters, designed by Enrique Gutierrez and completed in 1963, represents a unique interpretation of American Modernism through a Latin American lens. Miesian in form and Latin in style, the Bacardi Headquarters is an architectural contradiction. The complex consists of three elements: the 1963 tower, the 1974 square annex, and a plaza. Looking outward towards the city, the headquarters are positioned to address Miami through its use of massive blue and white mosaic tile murals, as well as an overt structural expressionism creating the illusion of a large floating tower amidst an elevated plaza. Through the combination of architecture and artwork, Gutierrez presented Bacardi as both a pan-Latin and global corporation that could rise above politics, sending a message that Miami’s Cuban population should do the same.