When Malls Were Architecture

Physical Lab, Morgan Building, Ground Floor

205 S 34th St
Philadelphia, PA

Speakers

Alexandra Lange

Caroline Rob Zaleski

Jeff Hardwick

Image details

This is one of four parallel sessions taking place from 9:50 AM - 11:05 AM on Thursday June 2.

Speakers have been asked to pre-record their presentations and we will be releasing these videos to registrants after the Symposium so that you can watch sessions you weren't able to attend.


When Malls Were Architecture 


During the middle of the 20th century, the locus of shopping shifted from Main Street to the shopping center, reflecting the trend toward suburban living. Who were some of the pioneers of this movement? How did this change mirror the social and political events of the time, including the flight from cities to the suburbs? And what is the future of the enclosed shopping center in light of the projected imminent closure of one quarter of American malls? These and other questions will be discussed during this session.

Speakers & Paper titles:

  • Gallery Galleria Galerie: Malls as Urban Rooms
    Alexandra Lange, architectural critic
  • Roosevelt Field: A Radical First Shopping Center, 1956, designed by I.M. Pei for Webb and Knapp
    Caroline Rob Zaleski, Preservation Long Island
  • Twilight of the Mall: Victor Gruen, Commerce, and Suburbia
    Jeff Hardwick, National Endowment for the Humanities

Moderator

Robert Meckfessel, FAIA

Robert Meckfessel is an activist architect with more than 30 years of experience in the planning and design of institutional, residential, and commercial projects throughout North America and Asia. Many of these projects have been recognized for innovation and excellence in urban design, architecture, and preservation from professional and industry organizations, including AIA Dallas, Texas Society of Architects, Preservation Texas and Preservation Dallas. He serves or has served in a leadership role of many organizations involved with the quality and public awareness of the built environment, including Docomomo US, the Trinity Park Conservancy, the Trinity Commons Foundation, Texas Society of Architects, and AIA Dallas.

Speakers

Jeff Hardwick

M. Jeff Hardwick is the Acting Director of the Division of Public Programs at the National Endowment for the Humanities. He has worked at NEH for the last thirteen years. His academic background is in American studies, with a doctorate from Yale University, a master’s from the Winterthur Program in Early American Culture at the University of Delaware, and an undergraduate degree from the University of California, Berkeley. Jeff has taught American history and literature, urban history, and public history courses at Temple University, the New School, George Mason University, and George Washington University. He is the author of Mall Maker (University of Pennsylvania Press, 2003), a biography of the Viennese émigré architect Victor Gruen. Other publications include a history of African American architecture in Langston, Oklahoma, the impact of urban renewal in New Haven, the death of suburban shopping malls, and the preservation of modernist architecture. He has appeared on NPR’s Talk of the Nation, CBC, 99% Invisible, and several podcasts speaking about consumer culture and postwar suburbanization.

Alexandra Lange

Alexandra Lange is a design critic and author of Meet Me by the Fountain: An Inside History of the Mall, (Bloomsbury, 2022). She has written extensively on postwar design, particularly for children. She is currently a columnist for Bloomberg CityLab, and her work has appeared in the Atlantic, Curbed, Design Observer, New York Magazine, the New York Times and the New Yorker, among many other publications.

Caroline Rob Zaleski

Caroline Rob Zaleski is a preservation activist and writer. She is the author of the critically acclaimed illustrated book, Long Island Modernism 1930-1980 (W.W. Norton with the Society for the Preservation of Long Island Antiquities, 2012). This book is based on her all-island field survey conducted with serial funding from the New York State Council on the Arts. In 2000, she received her MS in architectural preservation from Columbia University School of Architecture, Planning and Preservation, where she pioneered concentrating on the preservation of Modernism. Soon after graduation, she became a leading advocate for the preservation of important modern architecture in New York City and on Long Island, while spearheading campaigns to save the Conger Goodyear House by Edward Durell Stone, the Edgar Kauffman Conference Rooms by Alvar and Elissa Aalto and Eero Saarinen’s TWA Terminal. Much of this work was done in her role as Director of Advocacy for Docomomo US/New York Tri-State. She is currently chair of the New York Preservation League Seven to Save Endangered Sites program and also sits on the board and curatorial and preservation committees of Preservation Long Island. She has appeared on radio and in film, but her favorite way to communicate is by organizing and leading tours.