The American Radiator Building, a striking twenty-three story black and gold tower, is one of the finest and most significant skyscrapers in Manhattan. Designed by Raymond M. Hood, the building initiated a new trend in skyscraper design in New York City with its bold cubic massing of forms and its freedom from the Beaux-Arts classical details that had previously encumbered New York City skyscrapers. In 1926, Talbot Hamlin, the noted architectural historian, described it as "the most daring experiment in color in modern buildings yet made in America." Gold accents at the tops of the setback pinnacles provide a handsome contrast to its black brick-faced walls. The building became, in effect, an advertisement for the American Radiator Company: the vivid effects of the coloration made it look like a giant glowing coal in the night, when the building was floodlighted.