Repurposing Mid-Century Commercial as a 21st Century Hotel
By Jessica Smith
In June 2013 Docomomo US featured an article on the plight of Edward Durell Stone’s (1966-67) World Trade Center in New Orleans. The former International Trade Mart Building was in danger of being demolished while the city was considering three proposals concerning the redevelopment of the building and site, a situation more and more mid-century commercial buildings are encountering as they are considered out-of-date and left vacant. However, hotels like Starwood’s W and Aloft brands have started to target mid-century commercial buildings, like The World Trade Center, for redevelopment rather than going the route of new construction.